Privacy Policy - Danbury & Lovejoy

Who we are

Danbury & Lovejoy (“we/us/our”). Contact: hello@danburyandlovejoy.com.

What data we collect

Newsletter: email, optional first name.
Site analytics: pseudonymous usage data (pages, device, referrer).
Orders/downloads (if applicable): name, email, billing and fulfilment info.

Why we collect it (lawful bases)

Consent: sending newsletters and partner offers you opted into.
Legitimate interests: improving the site, preventing abuse.
Contract: providing paid/free downloads you requested.

Who receives it

Email service provider (e.g., Mailchimp/ConvertKit) for newsletter delivery.
Payment processor (if purchases) for order fulfilment.
Web analytics provider (privacy-friendly, IP anonymised where supported).

How long we keep it

Newsletter data: until you unsubscribe or we prune inactive contacts.
Order records: 6 years for accounting.
Analytics: up to 26 months, then aggregated.

International transfers

Services may store data outside the UK/EEA under appropriate safeguards (e.g., UK IDTA/EU SCCs).

Your rights

Access, rectification, erasure, restriction, portability, and objection. To exercise: contact us at [email]. You can unsubscribe from any email via the footer link.

Cookies

We use necessary cookies and optional analytics/marketing cookies. See our Cookie Notice for details and controls.

Complaints

You can complain to the ICO: ico.org.uk. We’d appreciate a chance to resolve issues first.

Updates

We may update this policy; we’ll post a new date here.
Effective date: 22 October 2025.