Transparency & commercial relationships
Affiliate Disclosure
Danbury & Lovejoy is reader-supported. Some articles contain affiliate links. Here is exactly what that means, what it does not mean, and what your rights are.
Some of the links below are affiliate links: if you buy through them we may earn a small commission at no extra cost to you. As an Amazon Associate I earn from qualifying purchases. We only suggest things we would recommend to a friend — see our affiliate disclosure and how we research.
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For our editorial process behind every recommendation, see how we research.
What an affiliate link is
An affiliate link is a tracked web link. When a reader clicks one of our links and makes a purchase, the retailer — or, occasionally, the brand that makes the product — pays us a small commission. The price you pay is exactly the same as if you had gone directly to the retailer’s website — you pay no more, and you receive no less.
We participate in affiliate programmes including Amazon Associates, Awin, and direct retailer programmes. As an Amazon Associate I earn from qualifying purchases. This is how independent editorial websites like ours are funded. Without it, we could not produce the research, reviews, and writing that we do.
What this does not mean
Affiliate relationships do not influence which products we recommend, in what order they appear, or how we describe them. Commission rates are never considered when selecting products for a guide or review. The highest-paying product is not given preferential treatment. The lowest-paying product is not downgraded.
We do not accept payment from brands to be included in buying guides. We do not accept payment to improve a product’s position in a ranked list. We do not write positive reviews in exchange for free products or any other consideration.
If a product was gifted for review, this is stated clearly in the article. Gifted products do not receive more favourable treatment than products we have purchased or researched independently.
How we identify affiliate content
Articles that contain affiliate links display a disclosure notice at the top of the page. This notice states clearly that the article contains affiliate links and explains how commissions work. We follow the UK Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) guidelines on disclosure of affiliate and commercial relationships.
The disclosure sits above the first affiliate link on every article that carries one, so you see it before you click anything rather than after. Our footer also carries a standing note that affiliate links are disclosed, on every page of the site.
Our editorial commitment
Every recommendation on this site is made because we believe it is genuinely useful to the reader. Our standard is simple: we only recommend something we would suggest to a friend who asked for our honest opinion. That standard does not change because an affiliate relationship exists.
If we stop recommending a product — because a better alternative appears, because the product is discontinued, or because our assessment of it changes — we update the article. We do not keep recommendations live simply because an affiliate relationship is in place.
Products are selected on merit, not on how much commission they generate.
Clicking our affiliate links costs you nothing extra. The retailer or brand pays the commission, not you.
If a product was sent to us free of charge, we say so in the article.
Our disclosure practices follow UK advertising guidelines for editorial affiliate content.
Affiliate programmes we participate in
We currently participate in the following programmes:
- Amazon Associates — Amazon.co.uk product links
- Awin — a network of UK retailers. The ones we link to most often are Thompson & Morgan, Secret Linen Store, Meaco, Tower Housewares and the Royal Horticultural Society
- Tradedoubler — a European affiliate network. We joined in September 2026 and currently use it for Philips home appliances (Versuni)
- Rakuten Advertising — an affiliate network we use on a small number of food, drink, gift and seasonal articles. The retailers we link to through it are Daylesford, TerraCycle, Diptyque, Whistlefish, Tom Dixon and Laithwaites
- CJ Affiliate — an affiliate network, currently used on one travel article for Hotels.com
- Direct retailer programmes — Occasionally with individual UK brands where relevant
- VeSync — the company behind Cosori, Levoit and Etekcity. A direct arrangement agreed in August 2026: on links to VeSync’s own products on Amazon, the commission comes from VeSync, which tracks those sales through Amazon Attribution, rather than from Amazon Associates. VeSync also sends us some products for review, and any review of one says so at the top
This list may change as new programmes are added or existing ones discontinued. The disclosure obligation applies to all affiliate content regardless of which programme is involved.
Display advertising
From August 2026 this site also carried third-party display and video advertising, managed by Journey by Mediavine. We removed it on 10 October 2026, and the site now carries no display advertising.
Questions or concerns
If you have a question about a specific recommendation, or you believe a disclosure has been omitted in error, please contact us at [email protected]. We take editorial integrity seriously and will respond to all enquiries.
You can also read our full Editorial Policy, which covers how we select topics, research products, and handle corrections.
Last reviewed: 10 September 2026