Our Favourite Finds from Secret Linen Store
At Danbury & Lovejoy we’re quietly obsessed with beautifully made bed linen – natural fabrics, thoughtful design and pieces that feel better with every wash. Below you’ll find a curated selection of Secret Linen Store bedding that fits perfectly with our calm, heritage-inspired aesthetic.
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Why We Love Secret Linen Store
- Natural fabrics: 100% flax linen and organic cotton that breathe, regulate temperature and soften beautifully over time.
- Thoughtful design: gentle colour palettes, classic stripes and quiet patterns that work with a calm, lived-in home.
- Made to last: well-finished seams, quality handle and pieces designed to be washed, loved and kept – not fast décor.
- Independent, UK-based brand: a family-run business with a focus on responsible production and comfort-first design.
If you enjoy the cosy, layered look in our cosy autumn home décor guide, these are exactly the sort of textiles that help you recreate that feeling in your own bedroom.
1. Heritage Linen Collection – 100% Linen Bedding
These are the “buy once, love forever” pieces: pure flax linen duvet covers and bed linen sets that feel softly relaxed, slightly rumpled and wonderfully grown-up. Perfect for master bedrooms and guest rooms where you want a hotel-at-home feel.
Natural 100% Linen Bed Linen
The classic. A natural, undyed-look linen set that works with almost any wall colour and bedroom style. If you’re not sure where to start, start here.
Why we like it: timeless, quietly luxurious and easy to layer with cushions and throws you already own.
Sophie Stripe 100% Linen Bed Linen
A classic ticking-style stripe in Dark Olive, Natural and Amber. Ideal if you like a slightly coastal, slightly country house feel without anything too shouty.
Style tip: pair with plain pillowcases and a textured throw to keep the look grown-up rather than busy.
Colour Linen: Spice, Olive & Charcoal
For something bolder, we love the warm Spice tones, rich Olive green and moody Charcoal. They’re still sophisticated, but add a little theatre to the room.
Think heritage paint chart, but on your bed – especially good in rooms with neutral walls and wooden furniture.
2. Organic & Cotton Classics – Beautiful, Everyday Bedding
If you prefer cotton to linen, or want something slightly softer on the budget, Secret Linen Store’s organic and cotton bed linen is a lovely middle ground – still design-led, still excellent quality.
Olive Green Gilbert Gingham Brushed Organic Cotton
A cosy brushed finish in an olive green gingham – perfect for autumn and winter, and for anyone who wants the cottage-core look without going full floral.
Great for guest beds and smaller rooms where a little pattern goes a long way.
Fern Jacquard 100% Cotton Bed Linen
Elegant, exclusive florals in soft vintage rose and white, woven into a jacquard fabric that looks far more expensive than it is.
Ideal if you like characterful bedding in otherwise simple rooms.
Teal Teasels 100% Cotton Bed Linen
One for teal lovers: a subtle textured pattern in a calm blue-green, brilliant against painted panelling and rattan furniture.
3. Layering the Look – White Basics & Finishing Touches
Once you’ve found the right hero set, it’s the white basics, throws and cushions that make the room feel finished. These are pieces we’d happily use again and again in Danbury & Lovejoy styled shoots.
White Valerie 100% Cotton Bed Linen
Crisp white cotton with a delicate vintage-inspired trim. Perfect as a base layer with richer throws and cushions.
White 100% Linen Bed Linen
For the classic all-white hotel look, but in beautiful breathable linen. Ideal as a long-term staple to mix with coloured cushions.
Frequently Asked Questions
Do you get paid if I buy?
Yes. If you click through to Secret Linen Store from this page and choose to make a purchase, we may receive a small affiliate commission. It doesn’t change the price you pay, and it helps support the time we spend testing, researching and curating recommendations.
Who handles orders, delivery and returns?
All orders are placed directly with Secret Linen Store. They handle payment, delivery, customer service and returns. Danbury & Lovejoy does not store your details or manage your order; we simply point you towards brands we genuinely like.